5 Common Mistakes Restaurants Make That Hurt Their Delivery Orders (And How to Fix Them)

#deliveryservices #restaurantmarketing #foodphotography #DoniSongProductions

As the demand for food delivery services continues to rise, more and more restaurants are offering delivery options to their customers. However, not all restaurants are seeing the same success with their delivery orders. If you are a restaurant owner struggling to get delivery orders, there are several common mistakes you may be making.

1. Poor Food Photography One of the most common mistakes restaurants make is having poor quality food photography. As we mentioned in our previous blog post, customers are more likely to order a dish that has a photo compared to one that doesn't. But if your photos are low-quality or unappetizing, it can actually deter customers from ordering. To improve your food photography, consider hiring a professional photographer like Doni Song Productions who specializes in food photography.
   

2. Slow Delivery Times Another common mistake restaurants make is not prioritizing delivery orders. Customers expect their food to be delivered quickly, and if it takes too long, they may cancel their order or leave a negative review. Make sure your delivery process is streamlined and that your delivery drivers are equipped to handle multiple orders at once. You may also consider partnering with a third-party delivery service like Uber Eats or DoorDash to expand your delivery capabilities.
   

3. Limited Delivery Options If you only offer delivery within a small radius around your restaurant, you may be limiting your customer base. Consider expanding your delivery radius or partnering with a third-party delivery service to reach more customers. You may also consider offering different delivery options such as curbside pickup or contactless delivery to accommodate customers' preferences.
   

4. Lack of Menu Variety If your delivery menu is limited compared to your in-house menu, you may be missing out on potential orders. Consider adding popular dishes from your in-house menu to your delivery menu or offering special deals and promotions for delivery orders. This can entice customers to try new dishes and increase the likelihood of repeat orders.
   

5. Poor Packaging Lastly, if your food is not packaged properly, it can arrive cold, soggy, or spilled, leading to a negative customer experience. Invest in high-quality, insulated packaging that will keep your food fresh and intact during delivery. Make sure your packaging is labeled with your restaurant's name and logo to improve brand recognition and customer loyalty.

In conclusion, if you are struggling to get delivery orders for your restaurant, it may be due to one or more of the common mistakes listed above. By addressing these issues and improving your food photography, delivery times, delivery options, menu variety, and packaging, you can increase your chances of success in the competitive world of food delivery services.